UPDATE: Infinity Ward condones anti-gay slur in YouTube video

October 31st, 2009 at 4:24 pm · 192 Comments

IW blog post

UPDATE: The original IW video was pulled, but we found another feed. We had it up, but decided to pull the alternate link down ourselves.

Also we have Infinity Ward’s response, after the jump.

……………………..

Wow.  This video just dropped on twitter by http://twitter.com/fourzerotwo and htp://twitter.com/Infinityward. It’s a YouTube Video “PSA” for the Fight Against Grenade Spaming starring Phillies Pitcher Cole Hamels.

Yes. F.A.G.S.

Really, Infinity Ward?  See the video, after the jump.

Here’s the video:
**Video removed at users request.

I can’t believe that a company such as Infinity Ward would put a video out that basically condones the use of the word “fag” by every douche bag on Xbox Live.

As if the anonymous hate  it isn’t bad enough, Infinity Ward?  Now you’re basically saying it’s okay to call people Fags?  I highly doubt that was your intention, but come on… Are you kidding me? It would be like using an acronym that spelled a derogatory word for a Black person or Asian or Jewish person. I could see something like this done by some dumbass fan site, but seriously.

Stuff like this simply shouldn’t be produced by a company like Infinity Ward.  Is the controversy worth it? I don’t think so.

Catch the video while you can folks, once the Activision legal eagles catch wind of this, this video will go away faster than a fart in the night.

UPDATE: I received a message from Robert Bowling, IW community manager via Twitter a short time ago.  Here is his direct quote:

Wanted to apologize for my endorsement of video. I shared it due to the core gag but inadvertently endorsed the slur, for that I pulled it”




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  5. Congress Passes Bill To Prevent “Mindless Anti-Gaming Legislation”

Tags: · ·
Categories: Editorial · PSP

  • jmikeydarby1

    Yea I just saw this. It’s pretty funny tbh. FourZeroTwo posted it on his twitter and I immediately see Lono respond to it XD

    But they call grenade spammers pussies and actually say fuck as well. Basically….damn good video.

  • http://sarcasticgamer.com/forums/member.php?u=1650 Artemas

    As unprofessional as it is fourzerotwo has said before that MW2 is “for the fans”. Sadly most of their fans are the D-bags that spewed from Halo 2

  • http://www.sarcasticgamer.com Lono

    a video like this, while a parody or whatever, simply should not come from Activision, Infinity Ward or any other type of professional company.

    Period. The backlash on this will come.

    • That1Guy

      I don’t see the argument. Lono is right. And please stop posting different definitions of the word ‘fag’ because it is painfully obvious what context they were using in the video. Besides, you’re just proving Lono right.

  • DeathByWaffle

    Oh come on Lono. Really? I thought the video was pretty funny, and I honestly don’t think there will be any major backlash. I don’t think it was used or intended to be offensive in any way, and the only reason it could become a big deal is if people make it into one.

    • http://www.sarcasticgamer.com Lono

      Wow. I just lost some respect for you.

      • DeathByWaffle

        Didn’t realize you had much for me. Look, I am not desensitized to gay rights or anything, but it honestly seems to me like this is a “hey, let’s make a controversy so I can get views!”. That’s just the cynical me talking, you probably do really care about the ‘issue’ you see here. But c’mon man. Are we so incredibly politically correct in this world that no one can say anything that isn’t completely middle of the road? Look, if a gay rights group gets up in arms about this call me wrong, but I don’t see the huge controversy here.

  • http://www.sarcasticgamer.com Lono

    If that acronym spelled N.I.**E.R. people would go ape shit. Because it’s Infinity ward, the holy cow of game makers this year and because it’s a commonly used word by neanderthals online, people give it a pass.

    I’m speechless.

    • DeathByWaffle

      Okay, two things. One, I am not blinded by the fact that it’s Infinity Ward. They are a game company, and I haven’t been getting as hyped as a lot of people have recently about the game, so I am not just letting it go because I think MW2 will be like ‘Halo Jesus’. Two: Okay, I am not trying to “give them a pass”. Was it a bad choice for them? Yes, it probably was not the best idea. Will it harm the sales of MW2, or hurt them in the long run in any way? No. So I can see why some particularly sensitive people would be offended, but regardless of whether or not some people are offended, I don’t think it will turn into the giant controversy you think it will.

      • Eddiemilz

        Agreed. It’s not a big deal. Maybe few will get offended, but it’s not gunna’ turn into the giant controversy people think.
        After reading the title i was expecting something a little more than an acrynim at then end. If THAT of all things in the media today offends someone, they need a reality check

      • Timewarp

        you don’t get it do you? Lono’s annoyed becasue this is telling the imature kids who play modern warfare that using this kind of language is ok despite is being discrimitive against gay people. Yes south park uses this language but kids don’t watch south park.

        We live in a PC society whether we like it or not so drawing attention to a game like this is a terriable idea and i’m extremely surprised that activision would allow a video that condones discrimitive language.

  • http://www.sarcasticgamer.com Krelith

    It’s also a commonly used word to describe a cigarette in the UK ;)

  • MosEisley

    I like the purpose behind the video but the title is unnecessary and can be taken as offensive. People who spam grenades make me want to stop playing gametypes like Domination.

  • Bill

    Reminds me of ‘The War Against Terror’. T.W.A.T.

    http://www.metalmartyr.com/files/2007/11/support-twat.gif

  • http://www.sarcasticgamer.com/forums/member.php?u=624 animathias

    I rather like how you go after a possible acronym shown for maybe a second or two at the end that spells out a derogatory term instead of the blatant glorification of an illegal substance at the beginning.

    One is illegal, and the other is a word. A bad word, yes, but just a word. Had they used the actual word in the video, I’d agree with you, but they didn’t. They just put the slogan up at the end, then you lapped it up, wrote a post, and sent links and free advertising across the internet.

    All they did was make a minute long video that has more to do with weed, pussies, and grenades than it has to do with gay rights.

    I just realized that sounds quite rude.

    Sorry about that, mate.

    • MosEisley

      It was poking fun at the millions of people that use 420 in their gamertag. There was a 420 in the killcam GT as well right next to the pot leaf. Not a big deal, it’s not like they’re telling you to go smoke.

    • http://www.sarcasticgamer.com Lono

      it’s the fucking title of the Video Animathias. Are you blind?

    • Timewarp

      there goes my party name Numrous Intelligent Good Gamers Excacting Revenge…..

      should i make a popular video game and then try?

  • V33G33

    You’re really this surprised? You have way to much faith in the average person if you expected this to be a huge controversy. The vast majority either will not get the acronym or will find it funny. Anyone could have done this and they would’ve gotten a pass. Anyone.

  • http://www.sarcasticgamer.com Lono

    All I know is that I’ve heard dumbasses throw the word around online and Infinity Ward is simply reinforcing that, in my opinion, bad behavior.

    It’s wrong.

    • V33G33

      Not saying it’s right, I’m just saying that IW did this because they knew it would please the multitudes that use the word daily. It’s not the first or last time a company will appeal to society’s ignorance. I do agree, though, that it was a low blow by a well-respected company like IW.

  • http://sarcasticgamer.com/forums/member.php?u=3205 BlinkinCard41

    I completely disagree with you, Lono. Infinity Ward isn’t trying to condone the use of the word “fag” any more than they’re trying to condone the use of marijuana. They’re simply making fun of everyone who’s immature and plays video games online.

    • MosEisley

      but I think where Lono is coming from (in one way, besides it being wrong) is that people are too dumb to realize that.

      • http://www.sarcasticgamer.com Lono

        Yep. It’s just going to encourage the morons to use it even more because their gaming god Infinity Ward used it.

      • http://sarcasticgamer.com/forums/member.php?u=3205 BlinkinCard41

        And that’s exactly who the video is making fun of. No matter what, the people who call other people “fags” online are going to continue to call people “fags.” They don’t feel they need IW’s approval, even though they don’t have it.

    • V33G33

      There is, however, a difference between using a reference to an illegal substance and using an offensive slur. The issue is not knowing what IW’s intent was. They could have been appealing to the masses with the word or they could have, like you said, been attempting to associate use of the word with idiots online.

      • http://www.sarcasticgamer.com Lono

        And having Cole Hamels do the voice over isn’t helping at all. It’s promoting the causal use of the derogatory term. In my opinion.

    • http://www.sarcasticgamer.com/forums/member.php?u=624 animathias

      Thank you, Blinkin. That’s the point I was trying to get across in my tired and toothache-reliever riddled stupor.

      The way they posted the word, even if it is the title, isn’t going to make the normal decent people of the world use the word in a derogatory fashion. The people that WOULD use it that way are going to any way.

      As for getting up in arms about it.. It’s not our fight. If the people it concerns wants our support, I’ll give it 100%, but let them decide. Stirring the pot when there are very few eventual circumstances seems silly. The game will come out and it will sell millions.

      In the short term the video will likely be pulled and we will wait and see who picks up the pitchforks.

  • Mark

    Made me LOL.

  • Denis Wettmann

    Who fucking cares I know several people who are gay and I can call them Fag Faggot Cocksucker what the fuck I wan t and they wont be offended. Why? Because they are mature adults with a healthy mind. So fuck the ignorant people who are either homophobe or fucking oversensitive and want to save the fucking world for… what the fuck I know reason. Grow up and get a fucking life, Pussy… :)

    • Tuggles

      See? It’s already happening. Way to go infinity ward. Another dbag created.

  • CheeseThief

    I think this link proves Lono’s argument quite nicely.
    http://boards.ign.com/call_of_duty/b6860/186474133/p1/?14

  • Tom Sawyer PhD

    Wow, I’m very conflicted here. On one side, I love that Cole Hamels did a MW2 promo because the Phillies kick ass, although Cole is in a slump and is pitching tomorrow night (I’ll be at game 5 baby).

    On the other, this is very unprofessional of IW. They could have easily did this promo without the “unintentional” acronym. Do you guys remember when Bungie got barked at by some kid’s mom just because they posted photos of the team drinking booze while playing Halo 3 ? I can’t imagine how IW is going to get reamed for this one.

    And it sounds like Denis Wettmann needs to work for IW.

  • TheChimpIsHere

    OK…I have a question.

    If i go around calling everyone on the game a “fag”
    and someone reports me…can IW ban me?

    after all they kinda just condoned the use of the word, anf the “F” word…yup think ill go around calling every single person i meet on CoD a “Fucking pussy fag”…cant wait

    • ThomasJay

      Maybe not, but Sony and Microsoft can, and will.

    • http://www.sarcasticgamer.com Lono

      yes. MS can.

  • Grenade Spammer

    I love the video. I hope they do not apologize for anything. I’m tired of people having to worry about everything they do because someone might get offended. I would rather people say what they really want or think instead of everyone sugar coat everything because some people are a little too sensitive. And fag and the N word are not even in the same league.

    • http://www.sarcasticgamer.com Lono

      says you. Others would disagree. Both terms are used by people to hate on others. I don’t see how you can measure one as “greater” than the other.

  • ThomasJay

    The people who are defending Infinity Ward over this are just plain sad. Whether it’s a joke or not, it’s wrong.

  • Matt

    OH NOEZ… NOT THE WORD FAG.

    Fag has many meanings… it’s the closest relative to the word Fuck just so you know. Considering it’s a universal word there are only 2 meanings in question here.

    1. (Insult) ex. That guy is such a fucking fag… he keeps spawn killing me.

    2. (Derogatory comment) ex. Whoa… look at those fags fluffing each other in the bathroom stall.

    Homosexuality has no grounds in a game thus meaning 1 is the true meaning of the use here.

    done.

    Spam nadders are fag pussies. So are Showdown RPG’ers.

    • http://www.sarcasticgamer.com Lono

      You’re a moron. You just proved why IW shouldn’t be putting stuff like this out condoning the use of the word.

    • Tuggles

      What a fine group of people defending IW on this one. Can’t wait to hear about your first Klan rally. Say hi to your wife/sister. I’m sure she’s happy to be divorced from her ex/father.

  • LUSadPAnda

    a fag is just a pile of sticks if you look up the original derivation of a word… you shouldn’t ever be offended by a word unless you yourself recognize you self as a fag… in this case i believe Lono recognizes himself as a fag thus Lono is offended

    • http://www.sarcasticgamer.com Lono

      You just proved my point moron.

    • Tuggles

      Wow. Look everyone! The marketing team from IW speaks.

  • ad345

    Lono and others, saw the video earlier and never even noticed the abbreviation so don’t make a big fuss about it, who cares, it was probably a mistake anyway. I’m not giving them a free pass, i just think that it doesn’t deserve all this attention.

  • ad345

    P.S- it never shows the abbreviation F.A.*.S in it.

  • DUFF McWALIN

    This is the biggest joke of a article ever. I’m sorry Lono usually your articles are pretty good but it seems like your just trying to stir stuff up. Seriously is this going to hurt you in your real life? Is it worth getting upset over? NO. It is a videogame and it is a video on the internet. Who cares. I feel pathetic for living in a world where we make such big deals over trivial stuff as this. Now the Afghanistan war, thats a big deal

    • http://www.sarcasticgamer.com Lono

      Do you realize that there are people that would be deeply offended by it? If there was a section of people that would be offended by it, then why use it in the first place?

  • AZRoboto

    If anyone posted this video on a news site, I would have never noticed.

    But this sensationalized article reminds me of this Kotaku article: http://kotaku.com/5361276/racial-term-in-ds-scribblenauts-unintentional-developer-explains-update

    There was no intention of misuse, and they aren’t condoning anything. Please don’t make an issue where there is none.

  • ShowSStopper

    Lets just chill guys?

  • http://www.sarcasticgamer.com darkwonders

    Really Lono? All I see is you TRYING to bring up a controversy. If there is one, you always seem to be the one to take the side to try to piss off or rile as many people as you can. YOU are the one making the inference. YOU are the one that pointed out it spells “fag.” Maybe YOU should be the one to not point things out to others like this. Nowhere in the video is even the acronym F.A.G.S is spelled out… So :p

    • http://www.sarcasticgamer.com Lono

      I’m not the only one. Phil Kollar from Game Informer had the same reaction:
      “FAGS? Pussies? Seriously, Infinity Ward? This makes me want to not purchase MW2 way more than any other controversy”

      Frankly so did a lot of other people. The fact that you think that I’m “trying to bring a controversy” is plainly dumb.

  • Tim

    lono i think you’re mistaking “fags” for “fagots.” And stop acting like you’re superior to everyone who has a different opinion to yours.

    • http://www.sarcasticgamer.com Lono

      First off, Tim, they mean the same thing.

      Second, if you think its “cool” to use that word, well, then I think you’re a moron.

  • degar

    The fact is that people are still going to buy the game regardless of any controversy. You’re just giving more attention to MW2. And who care whether it is good or bad. Attention is attention.

    • http://www.sarcasticgamer.com Lono

      Heck, I’m still gonna buy the game, but that doesn’t mean that I agree with the video.

  • Lollerskates

    Lono,

    It’s time to get that d*ck out of your ass. This is a non-issue. Fight Against Grenade Spam, I say!

  • http://www.sarcasticgamer.com Lono

    I can not believe that I have to come on these comments and actually have to defend my opinion that using a bigoted, hateful word like “fag” is simply wrong.

    This is the most unbelievable reaction I’ve ever received to anything I’ve ever written.

    • Timewarp

      well this is the internet lono and half the guys on this thread are proberly as in love with moder warfare 2 as i was with uncharted 2. Video game love makes you do crazy things.

      The guys insulting you are proberly homophobic so sucks to be them for being scared of another human with a differant life choice.

  • Geoffrey Prout

    Really? WOW, I thought we were over this homophobic crap… Maybe it doesn’t affect you guys because you throw the word around so frieken much, but this whole “fag” business is really unnecessary. The idea of the video is funny, but to use an anti gay slur in a promotion for a game is absolutely rediculous. How would blacks feel if they decided to use the “n” word in the video? But we’ve grown up..is that what it is? Well this is no different, and considering my sexuality, I am very offended. And I know damn well that there are gonna be a few crappy comments following mine about how much of a “fag” I am for feeling this way. Well I am glad to say FUCK YOU right back!

    • Geoffrey Prout

      And I want to thank you Lono for bringing this kind of article up..even if it means that everyone is gonna mock you for it…

      • http://www.sarcasticgamer.com Lono

        Only the stupid will attempt to mock. Then it’s easy pickins on the counter punch… LOL…

  • Ben

    hmm, interesting

  • LUSadPAnda

    Fag
    –verb (used with object)
    1. to tire or weary by labor; exhaust (often fol. by out): The long climb fagged us out.
    2. British. to require (a younger public-school pupil) to do menial chores.
    3. Nautical. to fray or unlay the end of (a rope).
    –verb (used without object)
    4. Chiefly British. to work until wearied; work hard: to fag away at French.
    5. British Informal. to do menial chores for an older public-school pupil.
    –noun
    6. Slang. a cigarette.
    7. a fag end, as of cloth.
    8. a rough or defective spot in a woven fabric; blemish; flaw.
    9. Chiefly British. drudgery; toil.
    10. British Informal. a younger pupil in a British public school required to perform certain menial tasks for, and submit to the hazing of, an older pupil.
    11. a drudge.

    http://dictionary.reference.com/browse/fag

    oo and how is calling me a moron any different from calling you a fag?? is that not defamatory towards the mentally challenged? get off your high horse your not better then everyone else you hypocrite

    • ThomasJay

      Nice selective cut and paste, there.

      None of those definitions even apply here. We need to scroll down the page a bit for what you really mean when you call someone a fag:

      fag
      –noun Slang: Disparaging and Offensive.

      And a bit further down:

      fag
      n. Offensive Slang
      Used as a disparaging term for a homosexual man.

      Do you not know what the words “disparaging” and “offensive” mean?

      Lono’s right. You’re a moron.

      (How appropriate that my recaptcha is “maddened public”.)

      • Timewarp

        he got mad wiki skills!

  • Gouldie

    This video really is for the “Fans”, not the ‘Real’ fans that were playing before CoD4, but for the 12 year old kiddies that scream these kind of rude words at you when their parents aren’t in. :/
    …and when I kick their ass with M16a4 ;)

  • Gouldie

    saying that, I think IW just had a slip up, I assume they didn’t mean for it to come across the way that it did, they really didn’t think about what they were saying, and how it would offend people.

  • 8bitBass

    Did the South Park movie stir up a ton of controversy with the Film Actor’s Guild?

    • http://www.sarcasticgamer.com Yamster

      Um, what about Team America? Nobody cared when it was used there.

      Nobody should care here either, frankly. It’s mindless shit-stirring that’ll just draw more attention to MW2; not that it needed it either.

      • instant

        I know right.

        =/

      • Eddiemilz

        Agreed. Mindless shit-stirring…

      • http://www.sarcasticgamer.com Lono

        Isn’t there a difference between a company like Infinity Ward or any other company and Trey Parker and Matt Stone?

        8bit, come on. And Yamster, I’m disappointed in you.

  • VidoArdes

    I’m glad I read this article, I needed a good laugh. Talk about shit stirring in the extreme.

    Why are so many people tryna bring down MW2, are you all that pissed at the lack of dedicated servers? Trying dig up every single little bit of controversy and blow it all out of proportion.

    Nowhere in the video, is fags used. Or faggots. Or gay, or anything refering to absolutly anything, except a funny little ditty about grenade spamming twats.

    Stop trying stir shit where there isn’t any just to get hits. This is the last time I ever visit this site

    • ThomasJay

      Don’t let the door hit ya where the good Lord split ya.

  • http://forums.sarcasticgamer.com/member.php?u=7723 eao

    I see fags as a curse word not a slur against gay people. You can call a homosexual woman gay , but can you call her a fag? No.When I say fag I;m not referring to gay people, so it’s unfair on your part to make it sound like did. Not that you did I’m just talking in general.

    • That1Guy

      idiot

  • Pinworm45

    Maybe Infinity Ward is condoning the term Fag because they are an american company, and america has this silly idea where people should have free speech, and be able to say and think what they want about whoever they want. You know your hatred for people who use the term fag? They feel the same way about you. But that’s beside the point, because the real issue is free speech. I know it’s an insane idea, but maybe one day, Lono, you’ll get over your insecurities, get over demanding that people be censored (even by themselves), maybe grow up and not be so easily insulted (ironic that you call the rest of the internet Neanderthals when you are so full vitriol and insulations on people. So what if they are idiots? How can they help it anymore than homosexuals? Why are you so aggressive and insulting, even against people being polite and trying to have a genuine discussion? Ah.. that’s it.. discussion. You’re against free speech so that prospect scares you.)

    Best of luck Lono, maybe one day you’ll be able to grow up.

    • http://www.sarcasticgamer.com Lono

      people defending their right to use the word, even outside of the IW video, will not be met with kind words Pinworm. I’m sorry you’re one of the morons.

  • LonosEgo

    Listen to me im the king of this site so you all can just SHUT IT!

  • Izaakozoid

    Can’t you see the sarcasm in this video when this website is called SARCASTIC GAMER, Jesus fucking Christ.

    Someone’s trying to shit-stir for more clicks. I’m surprised you don’t complain to Paramount every time a South Park episode uses the term ‘Fag’ in a derogatory way.

  • detbadboys8990

    wow… i just read every reply to this article and now i feel sad. i thought this community was different and SOME of these responses have led me to believe that there are still some idiots no matter where you go… Oh, and ya i agree with Lono on this one if there was any question to my opinion

  • sink257

    So now grenade spammers are ciggarettes?

    Oh wait…

    Whatevs.

  • Timewarp

    i thought this would be the last place that would shit-stir something like this as bad a word fag is nearly everything says it though then again lono is right in saying this is just drawing negative attention as even the simpsons was attacked by the gay community by having bart simpsons use the word gay as an insult so imagine their reaction to the word gay.

    also is that someone else or did lono make another profile just to insult people?!

    • Timewarp

      i meant “imagine their reaction to the word fag”

  • http://twitter.com/ShanghaiSix ShanghaiSix

    Given anyone’s ability to turn anything into a lawsuit, I’m amazed this made it out of the gate. The legal team is probably getting phone calls right now.

  • http://ign.com kenny

    you must be one of the F.A.G.S that there taking about thats why your mad

    • Timewarp

      For the sake of your life kenny take that back before lono rips you a new one!

  • seriously lono?

    Wait lono doesn’t jax use the word “fag” on the pink show?

    Did you really have to write an article over that? So do you seriously think that if IW says don’t use the word fag that ass holes online will stop saying it? No-one needs IW approval for anything. Don’t make a big deal about it next time..

    • http://www.sarcasticgamer.com Lono

      If she had, I don’t agree with that, but I’m a little behind, besides Jax isn’t a corporation and you’re not getting the context of the douchebaggery internet culture and how IW is condoning it.

      You don’t get it and it seems that you never will. For that, I really feel sorry for you.

      As for Jax, if she uses that word, I would kindly ask her to stop.

  • Cameron

    I disagree Lono. I think you may be making mountains out of molehills. I agree FAGS is an offensive word, and if people are offended they have a right to be. I, however, don’t agree to bringing up the issue when, before it wasn’t one. I didn’t even notice the Acronym as it was never displayed in it’s entirety. Not until you pointed it out, and you made it a big deal. I don’t agree with the belittling use of the word but this isn’t the USE of a word, this is the stringing together of ‘maybes’ by a bored “writer” who noticed something that could pass as news. Gay Rights are important, so let’s stop focusing on some stupid video that doesn’t even have the word in it, and start focusing on equal rights shall we?

    • http://www.sarcasticgamer.com Lono

      right, like it was totally unintentional… Come on.

      • Cameron

        I didnt’ say it was unintentional but now that you mention it if they wanted it shown, they would have displayed it. Maybe it was intentional, maybe it wasn’t, people need to test the waters sometimes, try the boundaries, if they’ve gone too far for some, they’ll apologize.

        But Lono, I agree with the campaign for homosexual people and stopping the degrading nature of society, but why waste time on this? It’d be like hunting down all the peolpe who use the word and telling them it’s wrong. What’s the point? Fight something larger if you’re that passionate, I’m sure you have some connections. I’d rather be discussing video game news with you, as thwt is something I’m passionate about. :)

      • http://www.sarcasticgamer.com Lono

        we’ll agree to disagree about that Cameron. The title of the video is plain as day. They capitalized all the words. I saw it the first time I watched the video.

      • Cameron

        I capitalize titles of things as well by the way. It makes things look more (ironically) professional. However, I am willing to agree to a disagree. I believe the is just like that picture, you either see a vase or two faces, and when you start to see one, you can never see the other.

  • Grantly

    It just seems like a coincidence. They never actually said ‘fag’ or even showed the acronym. I never even noticed it until you pointed it out.