Microsoft promised to bring us an Xbox 360 paradigm shift akin to black and white television moving to color with their NXE (New Xbox Experience) update this past fall. Apparently all those comments about the 360 “focusing on games” and “Xbox Video Marketplace” being the ultimate one-stop-shop for video content are old and busted… the new hotness? Netflix streaming. Yep, that’s right. Not only that, it seems to be the feature everyone talks about when referencing the update… really?!?!
Little did Microsoft know (that’s called “sarcasm” kiddies) the most popular feature in this paradigm shift would be the one that requires you to subscribe to two different monthly services and have broadband, the desire to watch (older) movies in varying degrees of high-defedness (that can be a word, right?) and one last thing… a PC to manage your queue because the Xbox 360 can’t manage it for you.
It seems a little ass-backwards to me that the most popular feature of the update was one that would seem to nut-punch most of the catalog titles (industry-speak for “old movies”) from Xbox Video Marketplace. By the time a person buys one or two movies in a month from Xbox Video Marketplace, they could have paid for their Netflix subscription and gotten dozens of movies streamed for the same amount of money. In addition to the change of heart Microsoft seems to have had for the whole “console as a video entertainment device”, one has to wonder what percentage of 360 owners have the magic trifecta of Xbox Live Gold, a Netflix subscription, and broadband? Sure, I bet a lot of folks that frequent a site like SarcasticGamer.com do, but in the grand scheme of things… of the millions of 360 owners… it has to be a fairly small percentage. What did everybody else get from this paradigm shift of an update? A party system? Avatars? Nut-punched themes that have their designs covered up by the interface?
I find myself looking at the library Netflix is offering via their streaming service and while it is growing and it does contain a lot of titles (decent ones too), pretty much the only thing I find compelling are the TV show entries. That said, this is definitely a win for Netflix in my book. Their name and logo are slapped across Xbox Live cards and Xbox 360 boxes in retail stores everywhere now and to be honest, the premise of instant access to 12,000+ movies SOUNDS great. It’s only in practice that you’ll likely find that the resource will go 99.99% unused for most people and is probably better described as a “toss in” feature as opposed to a premium feature you should consider paying more for… that is unless you’re high tech enough to have a 360, broadband, the knowledge of the whole set up and somehow DON’T have a DVR to record TV shows when they’re actually on… I kid, I kid. Mostly…
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