Lono comes up with a lot of hair-brained ideas.  Once, he told me he wanted to put a Sarcastic Gamer logo on a hot air balloon and float across Oklahoma.  Even presented with the cost of the proposed publicity stunt (roughly $299,000) he insisted it would work.

So, when he hatched the plan to try and get EA to alter course on its plans to charge gamers for weapons in Battlefield Bad Company, weapons already on the disc… weapons that would indeed cause unbalanced play online, we tried to talk him down.

EA wouldn’t listen to a pipsqueak site like Sarcastic Gamer.  Massive publishers like that don’t change their revenue plans based on a few disgruntled gamers.

Boy were we wrong…  and Lono will never let us forget it.So, it started with a stand. A boycott calling for a stop to what we felt were abusive DLC practices by EA.  Then came the video.  Then came an AVALANCHE of like-minded communities either joining the effort or covering it.  Then, just under a week after it started, EA and DICE announced that….

There had been a “misunderstanding”.  (giggle.)

In the end, you showed what you were made of, Sarcastic Gamer Community, and no matter what some of the more pedigreed corporate sites might say to try to take something away from your accomplishment, you fully deserve and have earned the number 4 spot on our Top 100 moments of 2008, by boycotting a game that wasn’t even out yet.

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