If you can't sell em, SWAG em!
I think the folks behind Brothers in Arms: Hell’s Highway were as surprised as I was by the number of people lined up at their booth during PAX. That’s because rather than use all of their space to let people play their new game, the converted a side of it into a barber shop. At this shop, the buzz of the clippers didn’t come at a price to the clippee. As a matter of fact people were getting PAID to get clipped. Find out why, next.
Our PAX 2008 coverage was sponsored by:
Hair will grow back, but his pride will take a lifetime to recover.
Gamers were asked to get a “Haircut from Hell” and in return they would get a FREE copy of Brothers in Arms: Hell’s Highway. The line was so long it at one point wrapped halfway around the “block” of the game floor where they were situated.
I don’t know folks… If I was getting a buzzcut and having HELL spray painted on the back of my head, I think I’d at least insist on a good game.
Look! I'll do anything for a crappy game!
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Wow I wouldn’t even do that for a good game
Whats with the hate for BIA?
The older games are up there with the best tactical shooters on the market… awesome games, can’t wait for Hell Highway.
Your going to want a refund when you start playing that game.
how do you refund hair?
Ha, Rothbart should have done it, just to see what they would say!
I’d be too embarresed to do that.
i was about to do this. however the line was so long… and i tried the game at the ubisoft booth and… the game wasn’t really all that good. i was expecting it to be pretty good but was sadly disappointed. oh well!
Hey guys. If you thought the Brother’s in Arms: Hell’s Highway booth at PAX was pretty sweet, check out the website we made for them at: enlist4hell.com