We were ready to take 11 credibility points from our Halo 4 source, who predicted we would hear about Halo 4 at E3 this year. That gal/guy/thing was really in for it. We really don’t like being wrong.
Turns out… he was right. The announcement got pulled by Mattrick at the last moment.
Hit the jump for the evidence!
From one of my favorite sites in the universe, Eurogamer, who could up with Microsoft’s Don Mattrick at E3 and asked him flat out…
Eurogamer: On another front, Harold Ryan from Bungie posted a message on their website basically saying that you guys pulled a new Halo game from the conference.
Don Mattrick: Absolutely, and let me tell you why. The first cut of our show we had lined up all the things that were ready to go and ready to speak to people about and it was a two-and-a-half-hour show at the same pace that we did. So in prior experience sitting in the office, I kind of had a general rule of thumb which I shared with the team that I didn’t think we should go over 90 minutes.
We need to be respectful of the audience that if we were delivering and showing things - and by delivering and showing things here’s what I mean: showing real software and talking about ship-dates, a pretty novel concept right? People playing and us telling them when it’s going to ship, centring it on things that are coming in 2008, another novel concept. When we put all those things together and showed all the things that we did, we did our first run, we had over two and a half hours of stuff, so then the question is: do you hold everyone captive for two and a half hours and run through it, or do you park some things?
One of the things that we decided, when you have the number one game in the world as we have in Halo, it’s a safe prediction that if we do a separate event for Halo, that it’ll be well-attended, well covered and allow people to get hands-on experience of using the products, and that we can generate a tremendous amount of press with that, so we didn’t feel we needed to show Halo to have a great show, to pay homage to our core audience, to have a lot of news, so it was an embarrassment of riches and we couldn’t fit it in. How great is that? I think that’s awesome.
Oh sourcey-poo. I’m sorry we ever doubted you.
For the rest of Eurogamer’s kickass interview, click here.
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8 responses so far ↓
1 Legendary Hooligan // Jul 24, 2008 at 5:19 pm
WOOHOO!!! good job, microsoft… i personally think that’s a pretty wise move. on the same hand however, i don’t think it was a good idea to let this kind of hype be built up, as “small” as it was (compared to the hype built for other things) and then not deliver.
2 Showtime95 // Jul 24, 2008 at 5:40 pm
I think it was dumb for them to pull it. They could have cut down what they planned to say about it or showed a trailer. Look at the South Park trailer for XBLA it was what 12 seconds. They could do something like that and then point everyone to the bungie site or something. Honestly, with all the hype that Bungie did for this cancelled announcement, Microsoft should have let them do something besides canceling the whole thing.
3 Lucifers Jello // Jul 24, 2008 at 8:00 pm
It’ll be cool if they have a seperate event. I was bummed they pulled it though. I don’t like how he was saying they did it for time. Maybe partly they did, but i think they didn’t want to detract from FFXIII. Either way I’m excited for the next game, and I feel a little sorry for the LOADS of hatemail Mattrick will recieve.
4 SwordGuru // Jul 24, 2008 at 10:44 pm
Man, i really wanna know what this “superintendent” buzz is all about. I like the look of the mascot, but come on Bungie, give us something more that a vague webpage about cleaning.
5 eternalflame // Jul 25, 2008 at 12:49 am
Ahhh good ‘ol Halo, king of the hype. Dunno why, just seems it always has the most hype.
6 Keith K // Jul 25, 2008 at 5:43 am
Does Don Mattrick seem like a weasel to anyone else?
7 Saccia // Jul 25, 2008 at 1:31 pm
They should have left it in. Then maybe they would have had at least one round of applause during the press conference. Guitar Hero sure as hell didn’t bring any applause.
8 Ankido Khoshaba // Jul 28, 2008 at 8:33 am
hmmm inst the new halo game meant to be halo blue??
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