It’s been a long time since proccessor pundits at AMD have had something to brag about. Both their CPUs, and now their GPUs (gobbled up from ATI), have had to wait in the shadows of Intel and Nvidia’s enourmous performance and sales leads.

But, the dawn of a new era is here, or at least that’s what AMD wants us to think. This summer, they are launching the RV770 graphics chip, which can process more than one trillion floating operations a second. Apparently, that’s a lot, because the company is calling it “a chip more powerful than every generation of video game console ever brought to market combined“.

But that’s not all! Check out the video, after the jump!
Don’t forget about Cinema 2.0. Some corporate fat cat at AMD described this mystery-meat technology in a press release plunder paragraph:

With Cinema 2.0 you won’t just play movies, you’ll play in them. Imagine the ability to look around the environments in a sci-fi movie, put yourself in the driver’s seat in a race scene, duck behind things and pop up to see what’s going on in an intense firefight – all of these things are possible with Cinema 2.0.

Holy shit. I have been waiting so long to be able to play a video game in which I can race cars from the first person view. And this duck and cover system sounds so intuitive, almost as much as exploring sci-fi environments. It’s a total crysis that we’ve been locked in solid narrow hallways for so long. Why didn’t anybody think of such revolutionary ideas before?

If you want to see an blurry, 11 second long, low res video of this new Cinema 2.0 technology, I’ve got it all ready for you below.

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