Ubisoft has announced they are teaming with Allen Carr to bring Allen Carr’s Easy Way to Stop Smoking to a Nintendo DS near you. Yes, you read that right… replace that cigarette in your hand with a Nintendo DS in one hand and a stylus in the other and you’re halfway to quitting (and seriously, those things reek when set ablaze!) I don’t expect this move will go unanswered from the opposing team. Those tobacco moguls have a TON of money to blow on public image. They’ll probably spin this whole thing into some stylish grass-roots campaign of defiance.
I can see it now… Philip Morris announcing that in addition to the Surgeon General’s warnings on their cigarette packaging, they will be adding new public service messages on their packaging to urge consumers to avoid Ubisoft’s terrible video games? Especially Allen Carr’s Easy Way to Stop Smoking and how both quitting smoking and sitting idle playing with a Nintendo DS are likely to cause weight gain.
I also expect to see “paid” bloggers sprouting up with new blogs featuring How-To’s on turning your Nintendo DS shells into stylish cigarette cases and/or ash trays as a sign of defiance and individuality. Someone will probably come out with a stylus sized/shape match you can store in the bottom of your DS! Oh how this battle must be shaping up to the outsiders. Lazy gamers versus cancer addicts. Allen Carr… how do we stop that?!
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6 responses so far ↓
1 Emperor90 // May 29, 2008 at 9:03 am
that’s why i hate the wii/ds.
developers come up with loads of crappy games and yet they all sell very well and more developers will start making these kinda bs games instead of developing real good games.
nintendo is slowly killing hardcore gaming
2 Vibrant Green // May 29, 2008 at 9:06 am
Not to be mistake for Alan Carr the camp british comedian.
3 Keith K // May 29, 2008 at 9:32 am
@Emperor90
I don’t see Nintendo as the ones killing hardcore gaming. I see it as a sandwich effect. Dying PC gaming has thrust its elitist audience down into the console market, while Nintendo’s “interactive hardware” sponges up the opposite end of the gaming spectrum, the blissfully ignorant.
We core gamers are the unfortunate jelly squeezed out the sides of the bread. But there are still 2 slices of bread to blame for covering us with chunky peanut butter.
4 aenima // May 29, 2008 at 9:46 am
Dying PC gaming? What? Last time I checked it was still thriving… Anyway this is just plain laughable, I still don’t believe you
5 balaamsafe // May 29, 2008 at 9:53 am
apparentley i look like allen carr (the gay comedian)
6 Youlikeyams // May 29, 2008 at 10:20 am
I can picture it now:
“Allen Carr’s Easy Way To Stop Smoking: Press Start!” *press Start*
“PUT THE CIGARETTE DOWN. Thank you for buying Allen Carr’s Easy Way To Stop Smoking!
THE END”
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