Guitar Hero Just Jumped the Shark

May 28th, 2008 at 9:59 am · 58 Comments

This video for Guitar Hero On Tour for the DS is not a joke. It’s not Mega 64 trying to be uncomfortably funny, it’s not loadingreadyrun bashing the DS and we certainly didn’t make this P.O.S. This is a very real video made by some douchey advertising firm that was hired by Activision.

This is the worst commercial for a video game I have ever seen. Check out the death knell for the Guitar Hero franchise, after the jump.

Check it out before Activision comes to their senses and pulls this from gametrailers.

I’m honestly speechless about this video. It’s like a douche bag sandwich with a side order of kick you in the nuts. It’s bad. Really bad… Really, really bad.

Somebody please tell me that was just a joke. Does anyone know how I could UNSEE that?

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    58 responses so far ↓

    • DJ Res says:

      I JUST PEE’D MY PANTS!

      That is the best example of “How to Kill your Brand” I’ve ever seen!

      WIGGLE, WIGGLE, WIGGLE, WIGGLE, WIGGLE…YEAH!!!!

    • Lono says:

      @ Rothbart: you couldn’t be more wrong. That piece of “advertising” makes the game look silly. It makes that kid look stupid and makes the whole thing look like an exercise in idiocy.

      It’s a “groan” type of funny, which, to me anyway, isn’t funny. The whole thing makes the game look like it’s for douchebags….

      Again, not a good thing.

    • I wouldn’t say this is a clever move by Activision, and lets face it it’s not big and its not funny. But the advert isn’t actually that bad.

      If I have my media brain working (oh BSc bitches) then it looks like the advert is a mix of stylisation. It seems to be mocking the “kids toy” adverts you get inbetween your favourite shows on saturday morning, you know; cheesey rock music, deep manly voice explanation, fast moving camera.

      The vocalist is another advert technique, you see it a lot in cleaning products and car ads, they write or parody a song specifically for their product. This is exactly the same, except they’ve got some messed up idea of a ‘Rock Star’ to actually mime in the video.

      Not to mention this is more likely some internet only teaser video. We all watched it didn’t we? One up for Activision. And we’re all going to tell our friends how bad it is. Two up for Activision. Most of us are probably going to buy it just to see if it is actually that bad. Three up for Activision.

      The oldest trick in the book, terrible advertisements work.

    • Lono says:

      I may have watched it, but now i’m turned off from Guitar Hero DS forever.

      It didn’t “sell” me, it “repulsed” me.

    • Bonemaple says:

      Say what you want about this ad, it IS good to see that Scott Weiland hasn’t OD’d yet! I myself am about ready to go back to air guitar! This is further proof that these companies think that all gamers are either stupid kids, or just stupid. Sheesh!!!

    • Just Bob Pro says:

      Make it stop!!! The game looks fun but my mind hurts. Does the dude come with the game cause you could make an argument that kicking the poser in the nuts and hearing him scream on a tone that only dogs could hear would be kinda awesome.

    • S3AB1SCU1T says:

      O M G
      Thats not the way to sell games.
      i was thinking about buying that to now i think hell no.
      thats the worst thing i have seen in a long time. please lono if you ever find anything like that again promise me you will never post it. please please!!!

    • zaglis says:

      THAT WAS Awesum

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