Luke Plunkett, associate editor of Kotaku isn’t a big fan of our boycott effort, or our HUGE win. In response, he posted a rebuttal to our brilliant win over EA today. (Link) In his “rant” he argues that we achieved a hollow victory because, as a puts it, our efforts to stop EA from charging for guns, has done nothing because they’ll just ramp up their marketing campaign to make up for these lost profits, or simply attempt to sell the DLC again down the line.

Is this a news flash? EA will try to sell DLC again? Oh noes!

Read on for why I think Luke’s rant is a non-starter, after the jump!

Through the efforts of the gaming community, we were able to convince EA to stop charging for the five guns. We. Stopped. Them. April 9, 2008. Mark it.

Just think about that for a second… We stopped a multi-billion dollar company from attempting to exploit us.

Unfortunately, Luke simply ignores that fact, and without any evidence, blindly asserts that EA will simply try it again down the line and that our victory was just a hollow victory.

Specifically, He wrote, ”

“No, they’ll replace that “lost” money with the advertising dollars they rake in via the “marketing programs” anyone wanting the game’s better guns will need to sit through. Or with other DLC offered later down the line (premium grenades, perhaps?), when this has all died down. They’re not giving the money away, then, just shuffling it around a bit so you won’t notice it so much. This isn’t the end of stuff like this. The next EA game will have silly DLC, and the next one, and the next one.

Which means the boycotts (for a game you weren’t going to buy anyways), the anger, the petitions, they’re all pointless. This is a hollow victory. Why am I bringing this up, even though it will rain on more than a few people’s parades?”

Basically, he sees no merit in what we’ve accomplished. Why? Because he “thinks” that EA will just try to do it again. Too bad he doesn’t cite any evidence for his assertions.

Even if what he says is true, what he doesn’t realize is that we KNOW THIS MAN! We are well aware of EA’s intentions. This crap is the reason that we stood up and took notice in the first place. It’s unfortunate, but I don’t see any of the “big” web blogs leading a charge to keep this kind of stuff in line, so we, at Sarcastic Gamer were forced to.

We know that EA will keep trying to sell bogus DLC. This is the VERY REASON we stood up and did what we did, in the first place. His argument is a non_starter. He argues that what we did was meaningless because EA will just try, try again and apparently believes that we won’t try, try again either.

He believes that we should educate the people that buy the crap DLC. Aren’t our boycott efforts, that are plastered all over the web, educating those very same people? Please don’t tell me that those people never read Gamespot, or IGN, that’s just silly. We are educating those people, or at least trying to educate those people. We are making a difference. Sorry Luke, you can’t take today away from us.

How bout this Mr. Plunkett: How bout standing with us the next time this happens? Because I can guaran-damn-tee that if it happens again, we’ll organize another boycott, and we’ll get the job done.

That’s what we do. We did it once, we’ll do it again. Who knew Kotaku would be such party poopers?