Did Pepsi cave to the groundswell of public discontent towards Gamespot and pull its Mountain Dew support? Sure looks that way. Yesterday, the site was all dressed in Mountain Dew, as we reported that most game ads had disappeared from the site, replaced with a lot of Dew, Dell, and Sony.
This apocalypse for CNET’s video game property, started with the firing of one of their editors, Jeff Gerstmann on Friday. According to the lopsided story (Eidos and Gamespot haven’t bothered to clarify with anything other than ‘No Comment’ and statements of corporate policy) Gerstmann gave Kane and Lynch (Eidos) a less-than-stellar review, and Eidos pulled hundreds of thousands of dollars in ad revenue from Gamespot. If you believe the people with the torches, Gamespot then turned around and fired Gerstmann. That’s the short version.
Very early this morning, the Pepsi/Mountain Dew ads came down. Coincidence? Maybe. But it seems rather unlikely that Pepsi bought a one day ad on Gamespot for Mountain Dew. It’s not like they’re on a tight budget. At one point yesterday, literally every ad space came up Dew. Now it’s Alienware (Dell). Lots and lots of Alienware.
I’m going to wait and make up my mind about this whole mess once someone from Gamespot, CNET, or Eidos decides they’ve lost enough street cred to open up and talk, however, this whole situation is really beginning to remind me of a soap opera, where one of the characters in the show is mute.
It’s like watching a beating.
I can’t help but ask myself, “With all of the punches that Gamespot is absorbing, why don’t they fight back?”
UPDATE: As of 2:30am (Monday) there are zero ads/wallpapers adorning gamespot.
BROKEN NEWS: Angry Rioters Storm Gamespot Offices
Previous coverage of this Gamespotgate:
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36 responses so far ↓
1 Conflict NZ // Dec 2, 2007 at 3:31 am
If I could see inside CNET I really do wish that they are currently running around freaking out, begging advertisers to stay. What goes around, comes around.
2 AriesDog // Dec 2, 2007 at 11:55 am
Doc, you’ve also got to ask if what happened happened, how can Gamespot go forward and retain any kind of readership?
Do they do they do the old PR standard and ignore it until it blows over? Do they deny, deny, deny? Do they acknowledge the mistake and apologize? Do they fire Stephen Colvin and Josh Larson, the new CNET executives responsible for these changes? Do they rehire Jeff Gerstmann and promote him to Executive Editor? Now that’d be sweet.
3 AriesDog // Dec 2, 2007 at 12:17 pm
I’ve got a great idea. Please e-mail Jai Singh, CNET’s Senior Vice President and Editor in Chief. Jai.Singh@cnet.com. CNET is the parent company of Gamespot.com. Let him know that editorial should be entirely clear of any influence from advertising. And that Jeff Gerstmann should be rehired immediately.
4 Pablos102030 // Dec 2, 2007 at 2:30 pm
I don’t see any ads at all… wtf
5 Stop Fighting It. (And why I don’t want to hear it anymore) « Revolt Or Die! // Dec 3, 2007 at 11:40 pm
[...] I can’t help but ask myself, “With all of the punches that Gamespot is absorbing, why don’t they fight back?”[Source] [...]
6 Eidos Marketing Strategery: Part 2. // Dec 4, 2007 at 7:01 am
[...] out all of the Gamespotgate coverage here. digg_url = [...]
7 Cartoons Fans Lounge // Dec 4, 2007 at 8:21 pm
[...] ad space came up Dew. Now it’s Alienware (Dell). Lots and lots of Alienware. X Men theme songread more | digg story RSS feed for comments on this post. TrackBack URI Cartoons Fans Lounge [...]
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