Catering To The Casual Gamer, FTL!

November 1st, 2007 · 20 Comments

129048-1-1.jpgSource: Joystiq

Are Casual Gamers really the way to go?  Not according to the latest NPD numbers for September.  

While taking a closer look at the September NPD numbers regarding games and consoles sold in the US in September, Joystiq found that the 360’s games per console rate to be a solid 6.5 games sold per console sold and roughly 3 per Wii console sold. (excluding the Wii play sales).  Their conclusion: Maybe it’s time for the Wii to stop catering to the casual gamer and start competing for the hardcore gamer.  They assume that the Xbox 360 caters to the hardcore gamer, who are assumed to buy more games than casual gamers who stereotypically own the Wii. 

Ok, so?  

Taking all of these assumptions at face value, in the long run it looks like the Wii will have even more issues as people play through Wii sports for the millionth time.  The problem is the dearth of crappy games out for the Wii.  With the exception of only a handful of games, there’s really nothing to buy for the Wii.  Wii owners seem to know this. These numbers really haven’t changed since the Wii debuted.  The Halo Effect didn’t change the ratios of games to consoles purchased.  That number has always hovered around the 6 game mark, while the Wii games sold per console hovered around 3. 

Time to start catering to the hardcore gamers, Wii people.  Your long term success may depend on it.

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  • Tags: Wii · news

    20 responses so far ↓

    • 1 itsrainingkarma // Nov 1, 2007 at 7:06 am

      3 games per console+ a greater number of consoles kind of makes up for the difference don’t ya think?

    • 2 Lono // Nov 1, 2007 at 7:36 am

      It would be, except they haven’t sold a greater number of consoles than the xbox 360 in the US. They’ve sold about 4.5 million consoles to Xbox’s 6.8 million sold. So……

    • 3 Bacontastic // Nov 1, 2007 at 8:55 am

      This is exactly what I’ve been saying all along. The Wii might be a success right now , but what happens after the novelty wears off? You’re left with severely out of date hardware and a control system whose target audience has lost interest.

    • 4 itsrainingkarma // Nov 1, 2007 at 9:44 am

      Sure, Lono, nn the US. Unfortunately for you however Nintendo has sold 13 million worldwide. Xbox 360 with an extra year has sold the same number of systems although that spike may increase as PS3 users purchase a 360. Then again, I own a 360 and hope to purchase a Wii as well some day.

      Personally I don’t think your figures prove your argument.

    • 5 Lono // Nov 1, 2007 at 11:00 am

      Thats fine itsrainingkarma. The NPD numbers were from the US only… Where the lion share of games and consoles have been purchased, which makes it the best group, statisitcally, to get unbiased data from… But you’re right… based on nothing but your own opinion. Who am I to give my opinion based on such things as statistics… I must be Crazy!

    • 6 shikatsu // Nov 1, 2007 at 11:01 am

      Ugh. NEVER source Joystiq when you’re talking about the Wii. They’re total whiners.

      This is a reasonable Business model for the big N, as they’re the only console makers who actually make money from hardware sales.

      The RATIO only matters so much to the other two companies, and if you take a gander at http://www.1up.com/do/newsStory?cId=3164093 you’ll see that as far as direct numbers, Nintendo’s selling more games than anyone else. You got spun by the Joystiq anti-wii brigade.

    • 7 Lono // Nov 1, 2007 at 11:22 am

      @shikatsu
      Dude, that article is talking about Nintendo sales, including the DS…
      My article is talking specifically about the Wii.

      I didn’t get spun, you got owned by your own lack of reading comprehension….

      :(

    • 8 shikatsu // Nov 1, 2007 at 12:26 pm

      @Lono

      Yes, but again; the ratio is a non-issue in regards to Nintendo, because they make money on console sales. If all a customer does is buy a Wii so that they can play Wii sports and rent games without ever making a purchase, that is profit for Nintendo. For the other two companies, they subsidize their consoles and actually take a loss on each unit. It takes a certain amount of software for the console to be sold before it becomes profitable.

      The Wii has sold more consoles, and thus has been more profitable BECAUSE it’s catering to casuals. They’re not missing out on anything with this ratio stuff whatsoever.

    • 9 Lono // Nov 1, 2007 at 12:38 pm

      Ever heard of the Gamecube? I guess not.

    • 10 itsrainingkarma // Nov 1, 2007 at 12:55 pm

      Lono said “The NPD numbers were from the US only… Where the lion share of games and consoles have been purchased”

      That’s a pretty dumb argument. Sales are sales, if I sell a tubesock in China or Guatamala or the Moon I’ve still sold a tube sock. Now if you want the statistics to prove your argument then yeah, I guess you’re right. Based on my opinion you fudged the facts to prove your argument.

    • 11 shikatsu // Nov 1, 2007 at 1:12 pm

      The Gamecube’s situation was that it suffered from a tiny install base. This is the complete opposite of that.

      Look at the current state of Nintendo as a company, they haven’t been this prosperous since the original NES and Gameboy, and you’re saying they’re doing it WRONG? Hmm…

    • 12 mrpuggywuggy // Nov 1, 2007 at 1:41 pm

      i think nintendo needs to get back to doing what they do best making great games.
      they have gone after the casual market because they cant compete with sony and microsoft in terms of graphics so they jazz up a gamecube spray it white put in a remote and hey presto its raking in the cash with poor mini games that you get bored of within 5 mins and sub standard gamecube ports.
      At the end of the day nintendo has shafted hardcore gamers and gone after grandmums and grandads that dont know they are playing rubbish games.
      In the long run it will hurt them the wii fad may not last more then a year or 2 then what?

    • 13 Lono // Nov 1, 2007 at 2:01 pm

      @shikatsu
      Fudge the facts? Those are the facts dude, I didn’t make them up. For someone to make a statement as dumb as that, well, I shouldn’t even respond… But I will.
      While the Wii as a console may be selling well, it’s long term future will be crap if they don’t sell games. Peroid. IF you don’t believe that then you’re an idiot. The gamecube had a small install base because they had no games for it. It sold like hotcakes in the beginning and i’m not fudging that either.

      I guarantee you that the worldwide percentage of games sold per console is the exact same. Read a book and you’ll know what i mean by statistics and statistical samples.
      Famitsu even reported a study that showed that somewhere in the range of 70% of japaneese Wii owners haven’t even touched their Wii in months. Why is that? Because their games suck. thats why.
      I don’t even know why I bother…

    • 14 shikatsu // Nov 1, 2007 at 2:26 pm

      I didn’t say you fudged the facts. that was itsrainingkarma.

      At any rate, you’re totally right that they do need to start selling many more games in order to KEEP profiting of of the console, but my argument is that the ratio position is the product of Joystiq’s constant insistence of Nintendo “dumping” core gamers, which really isn’t the case. The ratio may low because they’re targeting casuals, but the game sales will likely stay constant because they still are making games for core gamers as well.

      The ratio is the wrong thing to look at because they’re not doing that poorly on game sales, they’re just selling staggering amounts of consoles.

      I think the main issue here is that the casual gamer, toward whom the console is ostensibly targeted, doesn’t tend to be armed with a lot of information about the industry and this causes them to be taken in by things like Ubisofts crappy one-shots, which discourages future purchases. This is the same sort of thing that fueled the pre-NES game crash.

      I really think Nintendo should tighten up their quality control.

    • 15 Lono // Nov 1, 2007 at 2:35 pm

      You’re right, I apologize, itsrainingkarma is the idiot. lol.

    • 16 itsrainingkarma // Nov 2, 2007 at 1:46 pm

      If you need a hug Lono you need not but ask =). It’s good to see you dismiss someones argument by calling them an idiot rather than noting your own limited view of the facts. Completely dismissing Japan sales of Wii’s and Xbox 360’s to pad your argument is clever and totally the right thing to do.

    • 17 Lono // Nov 2, 2007 at 8:06 pm

      It’s not dismissing it’s called statistical sample for the third time. Jesus christ. read a book you moron, yes i called you a moron, because this is the third time I have written this and you have only responded by saying that I’m making it up or that i’m ignoring japan or whatever. Look up what statistical sample means and then the next time you post, you won’t sound so foolish and maybe then we could possibly debate this.

    • 18 itsrainingkarma // Nov 5, 2007 at 1:31 pm

      Hey, “moron”, the problem is that you are basing your argument on a statistical sample that isn’t accurate. Xbox does better in the US than it does in Japan, Wii does better in Japan than it does in the US. By excluding one country or the other your entire sample is fubar. Once again, you’re cherrypicking the information to prove your argument.

    • 19 Harley // Nov 13, 2007 at 5:58 pm

      Yeah, Lono a “statistical sample” is supposed to be able to represent the larger scale. By choosing the US stats and completely disregarding the Japan stats is ridiculous and biased. (And stupid, considering people read these posts).

      You say that its “long term future will be crap if they don’t sell games. Peroid.” Yes, that’s true.

      BUT GUESS WHAT? They’re selling games, Lono. Lots of games. Just because their success console-wise is so huge, and the ratios are different for the Wii, it does not mean the Wii is failing, or that the Wii is even showing SIGNS of failing. Nintendo is making huge amounts of money, and is extremely successful right now. They don’t even need to have the same game/console ratio sales that the Xbox or PS3 do. Their install base is strong and continues to grow.

      Why don’t you take a REAL, FAIR statistical sample, and see if you can still argue your point. While you’re at it, why don’t you look up what “statistical sample” means?

    • 20 G roy // Jul 25, 2008 at 4:59 am

      lol if your a hardcore gamer get a ps3. xbox does have some epic titles, but nothing compared to sony’s 2009 list of official titles. with the release of MGS4 and me being one of the first to get the big boss symbol, i would definatley say the ps3 is more suited to hardcore gamers as your hands dont ache after holding i gigantic heavy xbox controller for hours, also everything is wireless so no wired crappy headsets and xbox junk. also with the new edition of XMB the trophies, sony really have stepped up the bar for microsoft to follow. i have played nearly all good titles on xbox and meeehhh most of them are short bit shoddy and look rather rushed. also they tend to just release them to keep the gamers happy when really they need 6 month’s more work to fix bugs and loop holes. dont get me wrong ps3 has it’s drawbacks for the moment, but give it a year to catch up with the amount of time the xbox has been out and you’ll see what i’m talking about. especially during sep-dec 2008,, what a final quarter thats gonna be.

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