The first rule of price reduction: Never talk about price reduction.

Seriously, how much sense does this make?

Sony’s talking about dropping the price of the PS3 by up to $100 in the US. Now, I’m no rocket surgeon, but isn’t it a little counter-productive to give your consumers another reason not to go pick up one of your consoles right now? I mean if I’m about to drop 6 bones or more on a game system, and I heard the price might come down later in the summer, I’m waiting.

Seems to me, the first sign of a price drop should have been the pimple-faced kid at Gamestop changing out the price tags. Oh Sony.

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