Deep Within Sony Headquarters - (SG) In a surprise move, SCEA launched an innovative new initiative today, aimed at actual communication with its customers. The new Playstation.blog will serve to “share with you our company’s collective insights, opinions and perspectives on all things related to SCEA, PlayStation and the industry we play in” according to the inaugural post.

With pressure mounting from virtually every corner of the globe, it appears Sony has finally performed a dismount from that high horse they rode in on, in what could be an acknowledgment that the Planet Earth will not blindly spend their hard-earned money for the most expensive major game console in history, while being treated like cattle.

“Now, what we’ve learned, perhaps the hard way, is that a blog like this is really about you and the things you want to hear, share and discuss with us,” the post went on to say.

Microsoft’s industry-leading online PR team, may actually be seeing a challenger to its’ stranglehold on free publicity. Granted, it’s just one blog, but it’s a start.

“I think that everyone will benefit from Sony taking a more community-friendly stance on their interaction,” said Xbox Online Community Manager, Chris Paladino. “That said, I do hope that they realize the amount of work it is to run a blog, to make an interesting podcast, to give bloggers a news feed, to do a daily blog post… all that is hard work that, if done correctly, would give them a direct line to their fanbase.”

Sony’s “fanbase” should be relatively easy to reach, seeing how its really, really small right now. Small and wealthy.